In the summer season of 2025, pet owners are increasingly looking for products that combine an ecological approach, high quality and health benefits for their pets. Growing consumer awareness means that pet stores must adapt their offer to current trends, offering healthy snacks and additives that support animal health.

Summer is a time when shopping activity in the pet industry increases significantly. Customer behavior is closely dependent on the season, and the store offer should include products that meet the needs of pets during hot weather. Summer assortment should engage the customer through practical and fashionable products and fit into the latest trends .

Your own brand of dog treats is not only a way to stand out in the pet products market, but also a real chance to build a loyal customer community and create an offer that your dog will love. With pet owners becoming increasingly aware of health and quality ingredients, natural dog treats are becoming not only a trend, but a necessity.