What's Worth Having on Your Shelf in the Summer Season? Shopping Trends in the Zoo Industry 2025
- iPetExpert
- Jun 2
- 4 min read
Updated: Jun 12
Summer is a time when shopping activity in the pet industry increases significantly. Customer behavior is closely dependent on the season, and the store offer should include products that meet the needs of pets during hot weather. Summer assortment should engage the customer through practical and fashionable products and fit into the latest trends .
In this article, we will look at what should be available in a pet shop's summer warehouse and how to effectively prepare for the season. We will answer the question that readers around the world ask - what products from the pet industry are worth promoting and how the pet industry can use technological development and social media to increase sales.
📚 Table of Contents
1. Ecological products – a response to growing consumer awareness
More and more pet owners are paying attention to the ingredients and origin of products. Organic food, biodegradable poop bags or toys made of natural materials are elements that should be included in every seasonal order.
Why is it worth having them on your shelf?
They respond to the needs of conscious customers.
They engage and build a positive brand image.
They are part of a healthy lifestyle and environmental protection.
2. Cooling products – relief for animals on hot days
Unexpected high temperatures pose a threat, so it is worth making the decision to introduce cooling products to your summer assortment.
Recommended solutions:
Mats with gel that cools under pressure.
Freezer vests and toys.
Not only are they practical, but they also bring an interesting touch of innovation and aesthetics to the store.
3. Travel accessories – comfort on the road
During the holiday season, many customers plan to travel with their pets. Their needs depend on the distance, form of transport and weather conditions.
It is worth introducing:
Carriers, belts, folding bowls.
Bags and travel sets tailored to the breed and size of your pet.
This type of offer should be included in every holiday magazine .
4. Insect protection
Mosquitoes, ticks and fleas are a summer nightmare not only for people but also for animals. Products that protect against insects are essential during the summer season.
What should be included in the offer?
Anti-tick collars.
Insect repellent sprays and drops.
Natural preparations based on essential oils.
5. Treats and ice cream for animals – summer pleasure
Summer treats like ice cream and frozen treats for dogs and cats are gaining popularity. Not only are they tasty, but they also help cool the animal.
Product suggestions:
Ready-made ice cream for dogs.
Forms for preparing homemade delicacies.
Delicacies with the addition of mint or aloe.
6. Water toys – outdoor activity and fun
Summer physical activity is crucial for animals and their caregivers. Introducing water play accessories supports sports and a healthy lifestyle .
Water toys are a hit of the summer season. Dogs love to fetch in the water, and the right accessories provide them with entertainment and exercise.
What is worth having in your assortment?
Floating fetch toys.
Dog pools.
Fountains and sprinklers for the garden.
7. Beds and cottages – comfortable outdoor recreation
The specific nature of summer requires rest in the shade and comfortable conditions.
On warm days, animals enjoy spending time outside. Comfortable beds and garden houses provide shade and rest.
Featured products:
Beds with a roof to protect against the sun.
Folding tents for dogs and cats.
Hammocks and mats for relaxation.
The offer should be included in the outdoor section and answer customers' questions about practicality.
8. Cosmetics and care - summer animal hygiene
In the summer, animals get dirty more often and need proper care. Cosmetics adapted to summer conditions are essential.
Daily pet hygiene in summer is seasonal.
What to offer customers?
Cooling and refreshing shampoos.
Wet wipes for quick cleaning.
Preparations protecting paws from hot surfaces.
These products can also engage customers through modern forms of promotion.
9. Ready-made sets – convenience for customers
Complete sets of summer products are very popular. They make shopping easier and provide everything you need in one package.
Sample sets:
Travel set: carrier, bowl, seat belt.
Beach set: cooling mat, water toy, towel.
Care set: shampoo, brush, wipes.
They make shopping easier, and their presence in the store encourages spontaneous purchasing decisions.
10. Modern technologies – development and innovation in the zoo industry
The ongoing development of technology also affects the pet industry. Smart devices make it easier to care for animals and increase their quality of life.
Technological innovations:
Automatic feeders and waterers.
GPS trackers for animals.
Apps for monitoring your pet's health.
It is also worth promoting them through social media , showing their use in everyday life.
11. Summary – what is worth having on your shelf in the summer season?
Ecological products – respond to the needs of conscious customers.
Cooling products – provide relief on hot days.
Travel accessories – essential when going on holiday.
Insect protection – protects animal health.
Summer delicacies – tasty refreshment for your pets.
Water toys – activity and fun in the fresh air.
Beds and cottages – comfortable outdoor relaxation.
Summer cosmetics – hygiene and care on warm days.
Ready-made sets – convenience and a comprehensive offer.
Modern technologies – innovations that facilitate animal care.
Adapting your offer to the summer needs of customers and their pets is key to success in the season. Following trends and introducing new things will allow you to stand out on the market and build customer loyalty.
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